Putting LBM in Control —
on the Double!

BACKGROUND

Diarrhea makes you feel crappy. It ruins your plans. Stops you from having a productive day. Chains you to the toilet bowl until it passes. Worst, people tend to bear the DOUBLE DRAIN effect of Diarrhea without taking medications which could lead to health complications: PHYSICAL FATIGUE & DEHYDRATION

OBJECTIVE

Create awareness about the importance of addressing DIARRHEA with its double drain effect before it can lead to more serious issues.

STRATEGY

We let them “experience” the double drain effect of DIARRHEA and introduce them to the one solution they need: DIATABS with Double Control Formula.

CONCEPT

A TOILET STATION with POWERFUL ELECTROMAGNETS under a metal flooring to attract the metal sole of the boots, making it harder to be lifted from the ground to let them experience physical fatigue caused by diarrhea. This was supplemented with a PNEUMATIC MECHANISM that drained the water from the shaped tank, depicting the loss of fluids associate with diarrhea. A graphic depiction of a body undergoing dehydration to introduce them to the one solution they need: DIATABS with Double Control Formula.

RESULTS

65,000++ sampling and educational hits