2020 was a year like no other and 2021 shows signs that businesses will be in it for a much longer haul than expected. With marketers constantly evaluating their businesses to stay afloat this year and beyond out of the take-aways from trending experiences and behaviors, some questions arise: how can we better adjust to the new emerging challenges? How can we grow our businesses out of the slump even faster? And more importantly, how has marketing been redefined in this era of Covid-19?

Marketing Hope reflects to us the market trends and consumer behaviors that have risen more than a year after the imposition of quarantine protocols in the country. It also provides us with a glimpse of the new set of rules that have emerged in marketing communications. None far bigger than driving our work with a sense of purpose and selflessness for everyone.

A wise man once said, “We heal from the head down.”, and there’s another one that said… ”all disease begins in the gut”. The relation of both can’t be denied in these days of fear, caution, isolation, social distancing and work from home where mental strength is a necessity: one minute you’re on a zoom call, the next minute you’ve got some snacks to get you by. Then you’re so immersed in a task to finish. You’d skip lunch, or dinner, and later on… open a bag of chips. You cope with food now that your home is your office, and in today’s work-from-home set up, THERE’S PLENTY OF FOOD AVAILABLE! So, more than your weight adding up, you just feel a load on your shoulders. Anxious and drained, your ability to handle stress dips. Your productivity suffers. Then it all goes to the head.

Our webinar on Reclaiming Wellness directs us towards a scientific path where better nutrition can be gained by all. More than tackling weight control, let’s feed ourselves with information on proper dietary management at a time when cases of eating disorders have dramatically risen across the globe.

As employees, we all have many moving pieces to manage to ensure that our work and home lives continue to sail smoothly. Enter the rapid changes brought about by the digital age, as well as unexpected crises that add to our personal stresses, such as those brought forward by the COVID-19 pandemic. As if there aren't already enough factors to manage, now we've got to juggle conference calls with household chores and childcare, sneaking in the rest of our workdays into the early mornings and way past our bedtimes. All the more if that feeling of panic suddenly sets in, attempting to derail the stability you're trying to maintain during these difficult times.

When you've got to shove your work and home life under the same roof, how does one exactly find the balance to manage these obligations?

The early phases of the lockdown painted quite a perfect picture of the renewed set up: no harried commute to work, no traffic, flexible work schedules, complete family mealtimes, etc. until the intangibles of the working environment, the pressure to perform and job security set in. Then followed blurred distinctions between home and working hours, the realities of slow internet connections, noisy kids, unsuitable workspaces, the heat of the day, barking dogs and other issues that brought about the question: How can we regain work-life balance even as we work from home? Is it even possible to find balance in our life to avoid a work-from-home crisis?

In our Tagline webinar FINDING BALANCE AND ACCOMPLISHING GOALS AMIDST DIFFICULT TIMES, our speaker shares useful tips about this topic that has been highly talked about as of late. Here, discover how you can foster more efficient engagements at work, to help result in better business outcomes, and more importantly, better quality time with your loved ones.

The effects of the pandemic heightened stress and anxiety levels, most especially of businesses who had to face all sorts of issues. Many businesses are at a loss on how their companies can responsibly act to protect their people, organizations, stakeholders, and the general public they serve when issues are easily amplified, and at the tip of one's finger.

How do businesses cope with a time that requires a sense of urgency, transparency and authenticity? This is the core discussion of our webinar CRISIS MANAGEMENT IN TODAY'S COMMUNICATION LANDSCAPE. We talk about ways of preventing crisis from happening, as well as the right way of navigating through it when we should. Learn how we should embrace crisis situations, and take charge of the opportunities it presents for personal and business growth.

The challenges of the pandemic has pushed everyone to the edge, and our capacity to cope and bounce back from insurmountable odds have been tested now more than ever. Fear and uncertainty over business failures, employment challenges, relationship hiccups, and even halted dreams would stretch one's mind and eventually drain the soul -- a sinking feeling.

Having that feeling of hopelessness to the point of no resolve just means one may have hit rock bottom. This situation is meant to happen to anyone, no matter how far up the corporate ladder one may be.

In our webinar series THE BOAT IS SINKING: THE POWER OF ROCK BOTTOM, we dive into fears, frustrations, rejections, and how we can spring back from rock bottom with a manageable breathing space, and remember that most success stories include life-changing adversities.

During the pandemic, regardless of your business, the dynamics of your work has significantly changed and will continue to change in the coming years. While adjustments are necessary to survive, we try to look ahead and see how far can businesses thrive as you settle in this new normal? How effectively will you be able to emerge at the top of your field beyond the effects of the lockdown?

For our business to survive the future, we need to have better business sense, decode the economics of the times and figure out the risks and opportunities that will help us guide forward to better days.

Our 4th installment in our webinar series, FUTURE-PROOFING YOUR BUSINESS BEYOND COVID-19, takes a crack at the numbers and dissects the facts and figures that shape our economic landscape. Join us as we shed light on our future reality to make sure we are prepared and foresee what could be best for our respective businesses beyond the challenges of our time.

As the country adjusted once more to an ever-changing reality, we found ourselves at a crossroad. We've seen how the pandemic brought about economic obstacles which influenced major shifts in consumer behavior, with new trends surfacing alongside the surge of digital platforms as a viable space for brand engagements.

We at the Tagline Group always look for pivot opportunities -- to lead the shift in tides and emerge able in adapting to an increasingly complex environment, with new strategies to face our new realities.

FROM DISRUPTION TO TRANSFORMATION, walks us through the business challenges we are facing, and define opportunities for brands to continue nurturing meaningful customer engagements by going beyond the limitation of social distance, and digital fatigue with transformative insights to champion low-touch innovations, and emerge fit for continuous growth despite the obstacles presented by these disruptive times.

4 months into the quarantine and the struggle to adapt to the paradigm shifts across lives and among industries have never been greater. One issue that very much hits us close to home lie in remote working and how it has altered habits, invaded personal spaces, and puts into question its viability vis-a-vis long-term productivity.

For the last decade up until a few months ago, we have been harping on the greater potential of today’s connectivity to bring forth an answer to the challenges of work-life balance. Social experiments conducted prior to the lockdown provided good numbers of professionals achieving greater productivity in the comfort of their homes, in the company of their kid/s and spouse, even right in the middle of their household responsibilities. The conditions were deemed fit to transition our work week between office nooks and a residential work den to the benefit of both employer and employee.

The early phases of the lockdown painted quite a perfect picture of the renewed set up: no harried commute to work, no traffic, flexible work schedules, complete family mealtimes, etc. until the intangibles of the working environment, the pressure to perform and job security set in. Then followed blurred distinctions between home and working hours, the realities of slow internet connections, noisy kids, unsuitable workspaces, the heat of the day, barking dogs and other issues that brought about the question: How can we regain work-life balance even as we work from home? Is it even possible to find balance in our life to avoid a work-from-home crisis?

This webinar covers tips and suggestions to help everyone effectively manage WFH and achieve stress-free work habits for better productivity.

We at the Tagline Group encourage everyone to step up the fight against the effects of the pandemic, emerge from it fit for growth, so we can all navigate its human and business impacts with ease.

Mental health has emerged as an important public health concern here in the country in recent years. Moreso, in these times of the Covid-19 pandemic where stories continue to emerge of people giving in to high levels of stress, anxiety, depression and yes, even suicides. There’s no hush about it. And rightly so as job losses, financial insecurity, WFH challenges, social distancing, isolation, reduced contact with family and friends and restricted access to health care and other social activities continue to push us to the brink of insanity where support is much needed, and the issues, discussed and never dismissed.

Everyone plays a crucial role in promoting awareness for mental health management. After all, everyone is affected these days.

In MINDING YOUR MIND IN THESE COVID TIMES, our speaker defines mental health in the context of one’s emotional, psychological and social health, its challenges, and how one’s foundation on faith would play a great role in addressing the challenges to better one’s state of mental well-being.

So, let’s discuss the issue head on, tackle tips, and find ways to bring forth a stronger response against a battle that must be waged in the mind.